Wella Koleston Maxi 304/1 delivers a sophisticated medium ash blonde shade with professional-grade color performance. This permanent hair color formula provides rich, long-lasting results with excellent gray coverage and vibrant tone. The advanced conditioning complex helps maintain hair health while coloring, leaving strands soft and shiny. Perfect for achieving a cool, neutral blonde with ash undertones that resists fading. Ideal for both salon professionals and at-home use. Includes developer and applicator for complete coloring system.

